Ive and the late Steve Jobs that helped turn Apple into America's pre-eminent corporation. The episode was emblematic of a widening disconnect at the top of Apple that, invisible outside the company, was eroding the product magic created by Mr. Why arrive three hours late rather than not go at all, why listen to the presentations and not provide feedback rather than not listen at all? There were certainly big decisions to be made for iPhone X, like would it use a digital home button on the bottom of the screen for familiarity's sake, or would it risk an entirely new, gesture-based navigation system?īut it's hard to tell what to make of this story. After he arrived and listened to the presentations, he left without ruling on their key questions, leaving attendees frustrated. Ive to show, according to people familiar with the episode. Not having to deal with the day-to-day management of the new unified design team, and not having to go back and forth to Infinite Loop, especially as he shifted to working on Apple Park and Apple Retail, were seen as ways to give Ive back some of his own design time.įor nearly three hours on that afternoon in January 2017, the group of about 20 designers stood around waiting for Mr. Managing the much larger human interface team was a lot more work than collaborating with the much smaller industrial design team, and traveling back and forth from Pacifica to Cupertino each day had become increasingly frustrating given the increased demands on his time. When the Watch finally shipped, something had to change. That included iOS 7, which was a complete redesign turned around in 9 months, less time than most incremental updates, but also on Apple Watch, an all-new product that Jony threw himself into to the point of mental and physical exhaustion.
#PRODUCT DESIGN IMPROVED SINCE JONY IVE SOFTWARE#
So, long story short, Scott ended up leaving and Jony ended up taking over design responsibility for software as well.
When Steve passed away, Jony couldn't work with Scott Forstall. Steve Jobs used to work with Jony Ive on industrial design and Scott Forstall on iOS software, which included Greg Christie's human interface team. They had been summoned some 50 miles from the company's Cupertino, Calif., headquarters to demonstrate planned features of the product to Jony Ive, Apple's design chief, who seldom came to the office anymore from his San Francisco home. Sometimes they're held nearby in South Bay. They're meant to get teams together, outside the distractions of the main offices, to focus on specific projects - everything from brainstorming ideas to setting deliverables to presenting to executives. The BatteryĪs the deadline loomed for the 10th anniversary iPhone, Apple Inc.'s top software designers gathered in the penthouse of an exclusive San Francisco club called The Battery.Īpple, like other companies, routinely holds offsites.
That's right, as an opportunity to share information. So, rather than punish the world with yet another tea spill or hot take, I'm going to try something different.Ī cool take. Matthew Panzarino of TechCrunch said bits and pieces in the various stories over the past few days that are not, as he understands them, accurate, or represented in an accurate context.Īnd, of course, since this is the internet, People who delighted in the account have been labeled as haters and those who recoiled at it, dismissed as apologists.īut neither the original Journal story nor Cook's retort provided enough context to reconcile those two radically different points of view.
Nilay Patel from the Verge has said he thinks every word of the piece is true and well reported, even if he doesn't think change is bad. For their part, Apple hasn't elaborated any further.
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